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Why over 80% of product launches fail, and what Go-To-Market has to do with it
So here's the thing about go-to-market strategy It is the most vital part of any successful product launch, and here's why- It doesn't matter how successful your pilots were, how incredible your...
When To Pivot
In the search for product-market fit, for a repeatable and scalable business model, for traction, start-ups need to be open to the option of a complete detour. Call it Plan B turning to be Plan A; Piv...
Take Action Now to Align Your Startup’s Positioning for
Post-Corona Days
We are witnessing a dramatic restructure of the business and social order in light of the COVID-19 pandemic. “It is increasingly clear our era will be defined by a fundamental schism: the period befor...
The First 6 Months of Your Cybersecurity Startup’s Marketing:
Creating the Marketing Plan
Congratulations! Your cybersecurity startup just got funded. You’re as excited as you are probably stressed. And rightfully so: You have about 18 months to make enough progress to get to your round A ...
Farewell, Segasec!
Here’s what I learned while being your VP Marketing
It’s not easy letting go of Segasec, a cybersecurity startup acquired by Mimecast after only two and a half years of existence. I’m thrilled for the founders, Elad and Gad, but for me it’s mixed feeli...
The Forabilis Six Pack:
What We Learned and Taught in 2019
2019 was quite a year at Forabilis. We loved it. We have amazing clients that we did some pretty nice stuff for. We’ve grown together, and as cheesy as it may sound, it’s true. The work we do is so co...
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