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How to Run a Blog for Tech Startups
Running a blog for a tech startup can be tricky. Not that getting a blog just right is a walk in the park for cosmetic companies, but a tech blog comes with its own set of challenges. Before we get...
Why over 80% of product launches fail, and what Go-To-Market has to do with it
So here's the thing about go-to-market strategy It is the most vital part of any successful product launch, and here's why- It doesn't matter how successful your pilots were, how incredible your...
When To Pivot
In the search for product-market fit, for a repeatable and scalable business model, for traction, start-ups need to be open to the option of a complete detour. Call it Plan B turning to be Plan A; Piv...
Take Action Now to Align Your Startup’s Positioning for
Post-Corona Days
We are witnessing a dramatic restructure of the business and social order in light of the COVID-19 pandemic. “It is increasingly clear our era will be defined by a fundamental schism: the period befor...
The First 6 Months of Your Cybersecurity Startup’s Marketing:
Creating the Marketing Plan
Congratulations! Your cybersecurity startup just got funded. You’re as excited as you are probably stressed. And rightfully so: You have about 18 months to make enough progress to get to your round A ...
Farewell, Segasec!
Here’s what I learned while being your VP Marketing
It’s not easy letting go of Segasec, a cybersecurity startup acquired by Mimecast after only two and a half years of existence. I’m thrilled for the founders, Elad and Gad, but for me it’s mixed feeli...
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