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The First 6 Months of Your Cybersecurity Startup’s Marketing:
Part 1: Creating the Marketing Plan
Congratulations! Your cybersecurity startup just got funded. You’re as excited as you are probably stressed. And rightfully so: You have about 18 months to make enough progress to get to your round A ...
Farewell, Segasec!
Here’s what I learned while being your VP Marketing
It’s not easy letting go of Segasec, a cybersecurity startup acquired by Mimecast after only two and a half years of existence. I’m thrilled for the founders, Elad and Gad, but for me it’s mixed feeli...
The Forabilis Six Pack:
What We Learned and Taught in 2019
2019 was quite a year at Forabilis. We loved it. We have amazing clients that we did some pretty nice stuff for. We’ve grown together, and as cheesy as it may sound, it’s true. The work we do is so co...
Every Startup’s Success Starts With The Right Messaging. Here’s How It’s Done
Let’s do a quick and dirty exercise: Go to your office’s kitchen. Wait for the first person on your team to come along. While he or she innocently make coffee, ask them: What does our product do? ...
Go-To-Market Strategy – The ‘DOs,’ The ‘DON’Ts,’ And The ‘HOWs’
* This article summarizes the Forabilis meetup “WTF is Go-To-Market?” held on Wednesday, March 7th, in Tel-Aviv. Always a good idea to start with a story Up until 1988, Nespresso (i.e., Nestle) were...
How To Market Your Startup In Germany (And Why You Can’t Treat It Like Any Of Your US Marketing) Part 2
In the first section of this blog post, we discussed the first batch of tips for preparing your marketing strategy to conquer the German market. If you missed it and you want to catch up, you can find...
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