Go-To-Market Strategy for B2B Tech | Embedded GTM

Forabilis is my marketing team.

I was paying for one person but getting four- the right expert for the right moment: messaging, events, demand gen. The flexibility to get exactly what we needed, when we needed it, was a big part of our ability to build a go-to-market very fast. And it never felt like an agency. Every person who worked with us was the expert.

Ariel Utnik, CEO & Co-Founder

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Partners who helped us write our own playbook.

In a blue ocean market, I needed more than execution. I needed a thinking partner. Forabilis felt like my own core organic team, not an external vendor.

Ofer Nir, CEO

During our 3-year journey from bootstrap to Series A, Forabilis played a crucial role in building our marketing infrastructure.

When the time came to transition marketing in-house, the foundation they laid was solid. Their long-term commitment and partnership were truly invaluable during our early stages.

Ziv Fass, Founder & CEO

70% of demos
Generated by marketing channels
45% in 18 months
Customer base growth

Ziv Fass, Founder & CEO

The best of both worlds, without the headcount.

We got incredible people at a price we couldn't afford individually. From minute three of our first meeting, they were part of us: the DNA, the culture, everything.

Omri Sorek, CEO & Co-founder

The partner we kept coming back to.

Forabilis supported us in our most important milestones during our 8-year journey, including messaging, positioning, and go-to-market strategy.

Ori Rafael, Co-founder & CEO

$40M
Raised following repositioning
8
year journey

Ori Rafael, Co-founder & CEO

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We thought we were 100% ready for our first conference, and then came Forabilis.

Three years later, Forabilis is still our marketing partner. They bring commercial thinking, not just marketing execution. The product tools they built with us moved sales conversations from 'what does your product do' all the way to pricing in a single meeting. Real experts in what we do.

Omer Cohen, Founder & CEO

Every Expertise, Right When We Needed It.

Bringing Forabilis in was like having a full, seasoned marketing unit from day one — product marketing, content, events, brand. For an early-stage startup, that was everything.

Dor Stern, Co-Founder & VP Sales

A safety net that became a marketing school.

Working with Forabilis gave me the freedom to own my role, with the safety net of knowing they always had my back. The things I learned there, I'm still implementing today.

Orly Barlev, Head of Marketing

Forabilis brings knowledge, experience, and execution.

Forabilis has been working with SAP R&D Israel on our innovation marketing programs from strategy through ongoing marketing execution, both for internal and external audiences. I can definitely say that Forabilis brings to the table lots of knowledge and experience coupled with strong execution skills. I genuinely enjoy working with them.

Adi Eshset, COO

The first call I make when building a new company.

I bring in Forabilis as my strategic marketing arm in every startup I lead. They are a valuable and committed partner both on the strategy and the day-to-day execution.

Gilad Gans, Chairman

The result: a clear positioning and a growing pipeline.

We brought in Forabilis as our marketing partner the moment we understood that marketing is crucial for our growth. The result: a clear positioning and a growing pipeline. I highly recommend working with Forabilis for reaching a startup's go-to-market results.

Omri Greenberg, CEO & Co-founder

6 months
positioning to opportunities

Omri Greenberg, CEO & Co-founder

Finally, assets that sell.

Since Forabilis revamped our brand and messaging, we're getting feedback that our sales materials are highly effective. This had been a challenge for us in the past — they made it simple, clear, and it truly conveys our value.

Jennifer Allison, CCO

Forabilis played a significant role in crafting our story.

The entire team supported both our strategic and our tactical marketing activities. Roni played a significant role in crafting our story and our marketing assets in preparation for our A-round. I highly recommend using Forabilis as CMO-as-a-Service.

Ariel Rosenfeld, CEO

$20M+
Series A raised
20 months
from repositioning

Ariel Rosenfeld, CEO

If I had to do anything differently, I would start marketing earlier, and bring Forabilis sooner.

In fourteen months, we went from no marketing function to a machine that was generating content, building pipeline, and supporting our sales team, and the company was acquired. The results speak for themselves.

Elad Schulman, CEO & Co-Founder

14 months
repositioning to acquisition

Elad Schulman, CEO & Co-Founder

See Case study

Forabilis has been our marketing partner since inception.

They support all our ecosystem outreach activities, from initial strategy and creative through messaging and content, to marketing execution. They played an important role in helping innogy (now e.on) turn into a major player in the Israeli innovation scene.

Mickey Steiner, General Manager

Forabilis was my marketing team for all intents and purposes.

Throughout my first year at 3dSignals, and until I was able to build in-house capabilities, Forabilis was my marketing team for all intents and purposes. They were dedicated, professional and flexible, and made it feel like they are my real in-house team. I couldn't have done this without them.

Danya Golan, CMO

We found market opportunities we didn't know existed.

Thanks to Forabilis' structured and thorough repositioning process, Enerjet discovered previously unseen attractive market opportunities, and consequently pivoted its product, market and messaging. This created new market segments and go-to-market approaches for the company, and almost immediate realizable benefits.

Tim Cranko, CEO

18 months
from repositioning to acquisition

Tim Cranko, CEO

Forabilis managed our marketing plan end-to-end.

Forabilis has been a dedicated and professional marketing partner for PlaceSense. Roni and team managed the marketing plan and its execution end-to-end, and worked hand in hand with our sales team to break into new markets. Together with Forabilis, we've also had the opportunity to elevate our messaging, which proved to be a big asset both on the marketing and sales front.

Dan Gildoni, CEO & Co-founder

4 months
positioning to opportunities

Dan Gildoni, CEO & Co-founder

We came to Forabilis with an idea. After 8 weeks, we had a solid business vision and a go-to-market plan.

we had a solid business vision, a go-to-market plan, a revenue model, and a marketing strategy. Roni and Natan's work helped us take our start-up to the next level – be accepted to an accelerator program.

Adi Biran, CEO & Co-founder

Forabilis is my content marketing partner.

Forabilis is my content marketing partner. From messaging, product naming, and all the way to providing the entire marketing collateral to support Votiro's marketing plan and ongoing campaigns, Forabilis has become a truly invaluable source for both strategy and content development.

Rotem Katsir, VP Marketing

Forabilis was instrumental in creating and driving the content for AU10TIX's webinars and thought leadership initiatives.

Their strong capabilities meant they were quick to understand the technology, the industry challenges, and the value we bring. They used that knowledge to create effective content marketing that resonated with our target client base.

Jonathan Wilson

Forabilis made this campaign a huge success.

I worked with Forabilis on Panaya's Account Based Marketing campaigns. From planning through execution, the Forabilis team demonstrated exceptional marketing expertise. Their professionalism, commitment, and flawless execution made this campaign a huge success, and I would recommend them to any company looking to drive strategic growth.

Rafi Krechmer, CMO