Here’s why branding is worthless without positioning: It usually happens before a significant company milestone or event – an important conference, a new product launch, a merger. It’s called “the rebranding itch”. Someone, usually an executive, scratches his or her head and decides it’s time for rebranding. We know it because it is at this point that we at Forabilis usually get the call. When we dig a bit deeper to try and understand the need for rebranding, we usually find that something isn’t working out – something bigger than the logo or the tagline – it usually has to do with challenges related to business objectives which tie directly to the company’s go-to-market strategy. Rebranding as a painkiller So, why do highly intelligent, talented, often experienced executives ask for new branding at this stage? It’s a bit like insisting on getting your teeth cleaned while what you should really get is root canal. And there lies the answer. Going deeper, searching for misalignment, finding true answers to what should be done to fix it, what we call “repositioning” – that’s just as painful as root canal, maybe even more. It is much easier to go for the painkiller – the rebranding. If you go for the painkiller, you’ll soon find yourself fighting over colors, fonts, tagline, and the right words to package your product or service. Question is, would that save you from yet another visit to the doctor just a few months down the line? Wait, so is branding not important? Hey, we’re in marketing. Of course, we love branding and believe it’s important! We love it because it’s the fun part that comes after the root canal, assuming you survived. But here’s the thing about branding: It’s about telling your story. At the beginning of the branding
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We form partnerships. We take ownership.
We are a full-stack marketing team.
We’re your team.
We’re C-level marketers: telling it as it is,
agile, structured, flexible. We move fast.
So do you.
We know your industry. We’re global.
We take the lead. However needed.
It’s up to you.
Let’s go to market,
together
We are a B2B marketing leadership firm,
helping innovators drive sustainable
growth, from within
Not an agency
We’re insource and all-in. We partner up,
take ownership and fully integrate ourselves
into our client’s organization.
However works. Whatever it takes.
A new kind of full-stack
C-level leadership, strategy, planning and execution – up and running from day one.
It’s basically the marketing team you know you need but couldn’t afford.
Strategy
- Go-To-Market
- Product Positioning
- Storytelling & Messaging
- Brand Strategy
- Sales & Marketing Alignment
Planning
- Marketing Plan & Budget
- Marketing & Sales Funnels
- Digital
- Editorial Calendar
CMO-as-a-Service
- Product Marketing & Sales Tools
- Digital & Integrated Campaigns
- Content Marketing
- Events & Tradeshows
- PR Management
Agility is at
our core
Years of experience have enabled us to develop structured processes, and prove they work.
But we also know how critical it is to be able to move fast and operate in a dynamic environment.
So we’re collaborative. You know what you want. We listen. Then we challenge, and try to bring a fresh perspective.
Our people, your team
Founded in 2013, Forabilis is set to realize your company’s potential. Driven by experience and expertise, Forabilis has developed state-of-the-art methodologies intended to answer any marketing challenge you may have. Over the years, we have gained over 100 clients ranging from leading technology to medical enterprises and startups all the way to manufacturing and services providers.
Natan Chosnek
Tech Business Strategy
Roni Dagan
Tech Marketing
Dafna Katz
Medtech Marketing
Shani Sarid
Product & Brand Marketing
John Costello
Content Marketing
Here’s what we know we know
- Startups
- Mid-market/ Enterprise
- Innovation Hubs
- Enterprise Applications
- Cybersecurity
- Industry 4.0
- Automotive
- AI
- Big Data
- Business Intelligence
- IT Infrastructure
- Ecommerce
- Energy
- Digital Health
- Health IT
- Medical Aesthetics
- Medical Devices
As you grow, we grow
Multiple growth engines projects for a change intelligence leader
Mid-market Enterprises
Enterprise Applications
Positioning, messaging and marketing strategy from the ground up for a UEM solution
Startups
IT Infrastructure
We thought we were 100 % ready for our first conference
and then came Forabilis and showed us what 100% really means – including a website and all sales assets. Not to mention, we had a great product story which was a result of an agile messaging process. We’re looking forward to our continued partnership in 2023!
Omer CohenFounder & CEO
We’re the strategic marketing partner for C-level leaders
Startups
AI
I bring in Forabilis as my strategic marketing arm in every startup I lead
They’re a valuable and committed partner both on the strategy and the day-to-day execution.
Gilad GansCEO
Rebranding, messaging development, and sales enablement tools for a consumer insights platform
Startups
AI
Since Shani revamped our brand and messaging
we’re getting feedback that our sales materials are highly effective. This has been a challenge for us in the past, and Shani made it simple, clear, and truly conveys our value.
Jennifer AllisonChief Commercial Officer
Messaging development and marketing management for scaling up a customer engagement solution startup
Startups
AI
Shani was able to crack our messaging
in a way that truly impacts our marketing and sales. Together we went deep to define messaging guidelines around our value, our promise, and our product features.
Ziv FassFounder & CEO
Building innovation marketing program strategy and ongoing implementation
Innovation Hub
Enterprise Applications
Forabilis has been working with SAP R&D Israel on our innovation marketing programs
from strategy through ongoing marketing execution, both for internal and external audiences. I can definitely say that Forabilis brings to the table lots of knowledge and experience coupled with strong execution skills. I really enjoy working with them.
Adi EshetCOO
Assets performance monitoring product story in preparation for Round A
Startups
Industry 4.0
Roni and her team supported both our strategic and our tactical marketing activities.
Roni played a significant role is crafting our story and our marketing assets in preparation for our A-round. I highly recommend using Forabilis as CMO-as-a-Service.
Ariel RosenfeldCEO
Acted as the marketing team before the timing was right to build an internal one
Startups
Industry 4.0
Throughout my first year at 3dSignals, and until I was able to build in-house capabilities
Forabilis was my marketing team for all intents and purposes. They were dedicated, professional and flexible, and made it feel like they are my real in-house team. I couldn’t have done this without them.
Danya GolanCMO
Major pivot and marketing strategy for an aesthetics device developer, leading to acquisition within 12 months
Startups
Medical Aesthetics
Thanks to Forabilis’ structured and thorough repositioning process
Enerjet discovered previously unseen attractive market opportunities, and consequently pivoted its product, market and messaging. This created new market segments and go-to-market approaches for the company, and to almost immediate realizable benefits.
Tim CrankoCEO
Reposition as a geospatial analytics platform followed by yearly marketing planning and execution
Startups
AI
We brought in Forabilis as our marketing partner
the moment we understood that marketing is crucial for our growth. The result: A clear positioning and a growing pipeline. I highly recommend working with Forabilis for reaching a startup’s go-to-market results.
Omri GreenbergCEO & Co-Founder
Threat intelligence solution; from
re-positioning to acquisition in 14 months
Startups
Cybersecurity
If I had to do anything differently
I would start marketing earlier, and bring Forabilis sooner. The results speak for themselves.
Elad SchulmanCEO & Co-Founder
CMO-as-a-Service for a location-based analytics solution focused on the German market
Startups
Business Intelligence
Forabilis has been a dedicated and professional marketing partner for PlaceSense
Roni and team managed the marketing plan and its execution end-to-end, and worked hand in hand with our sales team to break into new markets. Together with Forabilis, we’ve also had the opportunity to elevate our messaging, which proved to be a big asset both on the marketing and sales front.
Dan GildoniCEO and Co-Founder
Shifting positioning for a big data solution startup, now raising more than $40M
Startups
Big Data
Forablils supported us in our most important milestones during our 8-year journey
including messaging, positioning, and go-to-market strategy.
Ori RefaelCo-Founder and CEO
Account-based marketing supported by content strategy and execution to help drive leads down the funnel
Startups
Identity Management
John was instrumental in creating and driving the content for the AU10TIX's webinars
His strong comprehension capabilities meant he was quick to understand the technology, the industry challenges, and the value we bring. He was then able to take the initiative and use this knowledge to create effective content marketing that resonated with our target client base.
Jonathan WilsonChief Risk and Compliance Officer
From an idea to accelerator acceptance in 8 weeks
Startups
Ecommerce
We came to Forabilis with an idea
and after 8 weeks, we had a solid business vision, a go-to-market plan, a revenue model, and a marketing strategy. Roni and Natan’s work helped us take our start-up to the next level – be accepted to an accelerator program.
Adi BiranCEO and Co-Founder
Launching innovation hub activity in Israel and ongoing marketing strategy and execution
Innovation Hub
Energy
Forabilis has been our marketing agency since the inception of Innogy Innovation Outpost in Israel
They support all our ecosystem outreach activities, from initial strategy and creative through messaging and content, to marketing execution. They played an important role in helping innogy (now e.on) turn into a major player in the Israeli innovation scene.
Mickey SteinerGeneral Manager
Ongoing product marketing and content marketing support for a cybersecurity solution
Startups
Cybersecurity
Forabilis is my content marketing partner
From messaging, product naming, and all the way to providing the entire marketing collateral to support Votiro’s marketing plan and ongoing campaigns, Forabilis has become a truly invaluable source for both strategy and content development.
Rotem KatsirVP Marketing
Their professionalism, commitment, and flawless execution made this campaign a huge success. I highly recommend Forabilis for any go-to-market planning and marketing delivery.
Rafi KretchmerCMO