Blog

How To Create a Tech Product Story Everyone Wants To Tell

Shani Sarid|December 28, 2022

We all know poor messaging will torpedo the potential success of even the greatest product. It doesn’t matter if your business has existed for five years or five months, getting your messaging right w...

How We Use ABM to Target Competitors’ Customers [2 – Tech and Tools]

Roni Dagan|December 27, 2022

This is a series about a recent ABM challenge and campaign we had with a client. If you just landed here, I recommend you start with Part 1 where I explain the challenge, the ABM Framework and the pro...

The Six Content Sins Startups Constantly Make

John Costello|December 26, 2022

While not everyone is born a great writer, we can all become better ones by avoiding these common mistakes Content is an excellent and cost-effective way to build brand awareness and generate leads, ...

How We Use ABM to Target Competitors’ Customers [1 – intro]

Roni Dagan|December 20, 2022

Approaching the ABM Challenge We received an intriguing challenge from one of our clients, a leading Threat Identification company — generate sales-qualified leads targeting the customers of our comp...

How We Built a GTM Strategy to Reposition a Global Aesthetics Brand

Dafna Katz|December 19, 2022

Developing a sharp focus on a specific market segment and clearly differentiating its innovative device from the competition helped boost the sales and marketing efforts of the company, which ultimate...

Why Over 80% of Product Launches Fail

Natan Chosnek|November 15, 2022

So what does GTM Strategy has to do with all of this? No matter how successful your pilots were or how incredible your technology, the lack of a solid go-to-market plan will dramatically increase you...

6 Tips to Create a Killer B2B Sales Presentation

Shani Sarid|November 14, 2022

Developing a pitch-perfect sales presentation to sell B2B tech products is one of the most difficult challenges a content marketer will face. Sales and marketing see things differently, and a sales pr...

Every Startup’s Success Starts With The Right Messaging. Here’s How It’s Done

Roni Dagan|November 14, 2022

Let’s do a quick and dirty exercise: Go to your office’s kitchen. Wait for the first person on your team to come along. While he or she innocently make coffee, ask them: What does our product do? ...

5 tips to help you nail product-market fit, faster

Shani Sarid|August 21, 2022

Does your product fit your market, really? 35% of start-ups fail simply because the market (as they defined it) has no need for their product. Now, there’s a painful fact for you, so how do we keep o...

Got The “Rebranding Itch”?

Natan Chosnek|July 27, 2022

Here’s why branding is worthless without positioning: It usually happens before a significant company milestone or event – an important conference, a new product launch, a merger. It’s called “the reb...

Roni Dagan|July 13, 2022

In the search for product-market fit, for a repeatable and scalable business model, for traction, start-ups need to be open to the option of a complete detour. Call it Plan B turning to be Plan A; Piv...

3 Principles for Effective Sales-Marketing Alignment

Natan Chosnek|June 27, 2022

Gone are the days of marketing and sales working in silos. You will not be winning business just because of your market presence, or the success of your sales team alone. That’s why modern teams that ...

Go-To-Market Strategy – The ‘Dos,’ The ‘Don’ts,’ And The ‘Hows’

Natan Chosnek|May 27, 2022

* This article summarizes a workshop we've been running with for years, focused around a favorite topic we feel most strongly about : The Go-to-market Strategy and it's role in a young startup's life....

How to Run a Blog for Tech Startups

Forabilis Team|September 02, 2021

Running a blog for a tech startup can be tricky. Not that getting a blog just right is a walk in the park for cosmetic companies, but a tech blog comes with its own set of challenges. Before we get...

The First 6 Months of Your Cybersecurity Startup’s Marketing:
Creating the Marketing Plan

Roni Dagan|February 08, 2021

Congratulations! Your cybersecurity startup just got funded. You’re as excited as you are probably stressed. And rightfully so: You have about 18 months to make enough progress to get to your round A ...

Take Action Now to Align Your Startup’s Positioning for Post-Corona Days

Roni Dagan|April 14, 2020

We are witnessing a dramatic restructure of the business and social order in light of the COVID-19 pandemic. “It is increasingly clear our era will be defined by a fundamental schism: the period befor...

Farewell, Segasec! Here’s what I learned while being your VP Marketing

Roni Dagan|January 22, 2020

It’s not easy letting go of Segasec, a cybersecurity startup acquired by Mimecast after only two and a half years of existence. I’m thrilled for the founders, Elad and Gad, but for me it’s mixed feeli...

The Forabilis Six Pack: What We Learned and Taught in 2019

Roni Dagan|January 08, 2020

2019 was quite a year at Forabilis. We loved it. We have amazing clients that we did some pretty nice stuff for. We’ve grown together, and as cheesy as it may sound, it’s true. The work we do is so co...

How To Market Your Startup In Germany – Part 2

Forabilis Team|June 29, 2018

In the first section of this blog post, we discussed the first batch of tips for preparing your marketing strategy to conquer the German market. If you missed it and you want to catch up, you can find...

How To Market Your Startup In Germany – Part 1

Forabilis Team|June 22, 2018

Your startup is doing well in North America – the funnel is working, the leads are coming, and it seems that your marketing and sales efforts are finally paying off. You can pat yourself on the back (...

Why Branding Is Worthless Without Positioning

Roni Dagan|March 27, 2017

“The rebranding Itch” It usually happens before a significant company milestone or event – an important conference, a new product launch, a merger. It’s called “the rebranding itch”. Someone, usually...

Why Answering The Question “Why Now?” Is Crucial For Your Go-To-Market

Natan Chosnek|June 22, 2016

To prevail, answer this one question You‘ve got it under control. You feel you are 100% ready. You’re about to step into your soon-to-be customer’s office, equipped with a product that will undoubted...

Ensuring Trade Shows ROI : 7 Rules To Live By

Roni Dagan|May 20, 2016

Trade shows and conferences season is right around the corner. Summer is the time for decision making and quickly start with the very rigorous process of preparing everything that you need to ensure t...

How To Create A Great Sales Presentation For B2B Tech Products

Natan Chosnek|April 03, 2016

Developing a good sales presentation to sell B2B tech products is one of the most difficult challenges for a content marketer. Sales and marketing see things differently, and a sales presentation is t...

How To Create Email Content That Engages And Drives To Action

Roni Dagan|March 11, 2016

In 2013, marketers sent over 838 billion emails, according to Forrester Research . However, the average click-through rate for B2B marketing emails in Q2 2013 was 1.7%. Emails are the most common form...

Marketing And Sales Performance: Are You On The Right Track?

Natan Chosnek|February 15, 2016

Often we encounter organizations, especially on the SMB side, having a hard time with the term “marketing-sales alignment”. Sometimes they see marketing as an after-thought, not focusing on marketing ...

Product-Market Fit: The Validation Stage

Roni Dagan|November 21, 2015

This is a summary of a presentation from a talk Natan and I gave to startups at a Grant Thornton event last week. This presentation focuses on the crucial point in every startup’s journey where the...

5 Tips For Your Webinar’s Content Marketing

Roni Dagan|November 07, 2015

According to the Content marketing Institute, 61% of B2B marketers rate Webinars as the most effective content marketing tactic. Webinars not only position you as a thought leader, they are also highl...

Marketing And Sales Misalignment: 3 Principles For Effective Change

Natan Chosnek|June 14, 2015

In an interview earlier this year, Lori Wizdo , a B2B marketing analyst at Forrester Research, claimed that in large global companies, only 5 to 15 percent of the sales pipeline comes from marketing. ...

The Magic Of Low-Touch Sales

Natan Chosnek|January 31, 2015

The concept of a low-touch sales approach is not new, it’s been around for years. David Skok named it a few years back “the touchless conversion sales model” – a most accurate name. However, in the p...

The Road To Round A: Part 3 Of 3

Forabilis Team|July 15, 2014

* This blog post is based on Natan Chosnek’s presentation at the Alternative Finance Conference on March 4, 2013. In the first two parts of “The road to Round A” we talked about the difficulties in...

The Road To Round A: Part 2 Of 3

Forabilis Team|July 08, 2014

* This blog post is based on Natan Chosnek’s presentation at the Alternative Finance Conference on March 4, 2013. So, you raised seed funding. You should be much happier now, only you’re ...

The Road To Round A: Part 1 Of 3

Forabilis Team|June 29, 2014

* This blog post is based on Natan Chosnek’s presentation at the Alternative Finance Conference on March 4, 2013. So you’ve decided to make your dream reality. Some will say you are merel...

Natan Chosnek|February 17, 2014

You have no choice: it’s either scale or die. Charles Baden-Fuller and Ian MacMillan wrote skillfully on the matter in the Harvard Business Review: “Many ventures fail to capitalize on successful pro...

The Forabilis Story

Forabilis Team|December 29, 2013

Forabilis means “the ability to move things forward”. In our ever- changing business world, this ability becomes much more difficult. Why? Because today, many businesses struggle to gain their market ...