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Marketing And Sales Misalignment: 3 Principles For Effective Change
In an interview earlier this year, Lori Wizdo , a B2B marketing analyst at Forrester Research, claimed that in large global companies, only 5 to 15 percent of the sales pipeline comes from marketing. ...
The Magic Of Low-Touch Sales
The concept of a low-touch sales approach is not new, it’s been around for years. David Skok named it a few years back “the touchless conversion sales model” – a most accurate name. However, in the p...
Product-Market Fit: 5 Tips To Get There Faster
Product-market fit is that elusive term that refers to a point in a start-up life when there’s a product that is at the least sell-able, and ideally a “must have” for its market. You must reach produc...
When To Pivot
In the search for product-market fit, for a repeatable and scalable business model, for traction, start-ups need to be open to the option of a complete detour. Call it Plan B turning to be Plan A; Piv...
The Road To Round A: Part 3 Of 3
* This blog post is based on Natan Chosnek’s presentation at the Alternative Finance Conference on March 4, 2013. In the first two parts of “The road to Round A” we talked about the difficulties in...
The Road To Round A: Part 2 Of 3
* This blog post is based on Natan Chosnek’s presentation at the Alternative Finance Conference on March 4, 2013.   So, you raised seed funding. You should be much happier now, only you’re ...
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