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How To Create Email Content That Engages And Drives To Action
In 2013, marketers sent over 838 billion emails, according to Forrester Research . However, the average click-through rate for B2B marketing emails in Q2 2013 was 1.7%. Emails are the most common form...
Marketing And Sales Performance: Are You On The Right Track?
Often we encounter organizations, especially on the SMB side, having a hard time with the term “marketing-sales alignment”. Sometimes they see marketing as an after-thought, not focusing on marketing ...
5 Tips For Your Webinar’s Content Marketing
According to the Content marketing Institute, 61% of B2B marketers rate Webinars as the most effective content marketing tactic. Webinars not only position you as a thought leader, they are also highl...
Product-Market Fit: The Validation Stage
This presentation is from a talk Natan and I gave to start-ups at a Grant Thornton event last week. This presentation focuses on the crucial point in every start-up’s journey where the goal is to v...
Marketing And Sales Misalignment: 3 Principles For Effective Change
In an interview earlier this year, Lori Wizdo , a B2B marketing analyst at Forrester Research, claimed that in large global companies, only 5 to 15 percent of the sales pipeline comes from marketing. ...
The Magic Of Low-Touch Sales
The concept of a low-touch sales approach is not new, it’s been around for years. David Skok named it a few years back “the touchless conversion sales model” – a most accurate name. However, in the p...
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