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Marketing And Sales Performance: Are You On The Right Track?
Natan Chosnek|February 15, 2016
Often we encounter organizations, especially on the SMB side, having a hard time with the term “marketing-sales alignment”. Sometimes they see marketing as an after-thought, not focusing on marketing ...
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5 Tips For Your Webinar’s Content Marketing
Roni Dagan|December 07, 2015
According to the Content marketing Institute, 61% of B2B marketers rate Webinars as the most effective content marketing tactic. Webinars not only position you as a thought leader, they are also highl...
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Product-Market Fit: The Validation Stage
Roni Dagan|November 21, 2015
This presentation is from a talk Natan and I gave to start-ups at a Grant Thornton event last week. This presentation focuses on the crucial point in every start-up’s journey where the goal is to v...
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Marketing And Sales Misalignment: 3 Principles For Effective Change
Natan Chosnek|June 14, 2015
In an interview earlier this year, Lori Wizdo , a B2B marketing analyst at Forrester Research, claimed that in large global companies, only 5 to 15 percent of the sales pipeline comes from marketing. ...
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The Magic Of Low-Touch Sales
Roni Dagan|January 31, 2015
The concept of a low-touch sales approach is not new, it’s been around for years. David Skok named it a few years back “the touchless conversion sales model” – a most accurate name. However, in the p...
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Product-Market Fit: 5 Tips To Get There Faster
Natan Chosnek|November 26, 2014
Product-market fit is that elusive term that refers to a point in a start-up life when there’s a product that is at the least sell-able, and ideally a “must have” for its market. You must reach produc...
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