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Farewell, Segasec! Here’s what I learned while being your VP Marketing

Roni Dagan|January 22, 2020

It’s not easy letting go of Segasec, a cybersecurity startup acquired by Mimecast after only two and a half years of existence. I’m thrilled for the founders, Elad and Gad, but for me it’s mixed feeli...

The Forabilis Six Pack: What We Learned and Taught in 2019

Roni Dagan|January 08, 2020

2019 was quite a year at Forabilis. We loved it. We have amazing clients that we did some pretty nice stuff for. We’ve grown together, and as cheesy as it may sound, it’s true. The work we do is so co...

How To Market Your Startup In Germany – Part 2

Ofira Engelberg|June 29, 2018

In the first section of this blog post, we discussed the first batch of tips for preparing your marketing strategy to conquer the German market. If you missed it and you want to catch up, you can find...

How To Market Your Startup In Germany – Part 1

Ofira Engelberg|June 22, 2018

Your startup is doing well in North America – the funnel is working, the leads are coming, and it seems that your marketing and sales efforts are finally paying off. You can pat yourself on the back (...

Why Branding Is Worthless Without Positioning

Roni Dagan|March 27, 2017

“The rebranding Itch” It usually happens before a significant company milestone or event – an important conference, a new product launch, a merger. It’s called “the rebranding itch”. Someone, usually...

Why Answering The Question “Why Now?” Is Crucial For Your Go-To-Market

Natan Chosnek|June 22, 2016

To prevail, answer this one question You‘ve got it under control. You feel you are 100% ready. You’re about to step into your soon-to-be customer’s office, equipped with a product that will undoubted...

Ensuring Trade Shows ROI : 7 Rules To Live By

Roni Dagan|May 20, 2016

Trade shows and conferences season is right around the corner. Summer is the time for decision making and quickly start with the very rigorous process of preparing everything that you need to ensure t...

How To Create A Great Sales Presentation For B2B Tech Products

Natan Chosnek|April 03, 2016

Developing a good sales presentation to sell B2B tech products is one of the most difficult challenges for a content marketer. Sales and marketing see things differently, and a sales presentation is t...

How To Create Email Content That Engages And Drives To Action

Roni Dagan|March 11, 2016

In 2013, marketers sent over 838 billion emails, according to Forrester Research . However, the average click-through rate for B2B marketing emails in Q2 2013 was 1.7%. Emails are the most common form...

Marketing And Sales Performance: Are You On The Right Track?

Natan Chosnek|February 15, 2016

Often we encounter organizations, especially on the SMB side, having a hard time with the term “marketing-sales alignment”. Sometimes they see marketing as an after-thought, not focusing on marketing ...

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