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Roni Dagan|July 13, 2022

In the search for product-market fit, for a repeatable and scalable business model, for traction, start-ups need to be open to the option of a complete detour. Call it Plan B turning to be Plan A; Piv...

3 Principles for Effective Sales-Marketing Alignment

Gone are the days of marketing and sales working in silos. You will not be winning business just because of your market presence, or the success of your sales team alone. That’s why modern teams that ...

Go-To-Market Strategy – The ‘Dos,’ The ‘Don’ts,’ And The ‘Hows’

Roni Dagan|May 27, 2022

* This article summarizes a workshop we've been running with for years, focused around a favorite topic we feel most strongly about : The Go-to-market Strategy and it's role in a young startup's life....

How to Run a Blog for Tech Startups

Assaf Dudai|September 02, 2021

Running a blog for a tech startup can be tricky. Not that getting a blog just right is a walk in the park for cosmetic companies, but a tech blog comes with its own set of challenges. Before we get...

The First 6 Months of Your Cybersecurity Startup’s Marketing:
Creating the Marketing Plan

Roni Dagan|February 08, 2021

Congratulations! Your cybersecurity startup just got funded. You’re as excited as you are probably stressed. And rightfully so: You have about 18 months to make enough progress to get to your round A ...

Take Action Now to Align Your Startup’s Positioning for Post-Corona Days

Roni Dagan|April 14, 2020

We are witnessing a dramatic restructure of the business and social order in light of the COVID-19 pandemic. “It is increasingly clear our era will be defined by a fundamental schism: the period befor...

Farewell, Segasec! Here’s what I learned while being your VP Marketing

Roni Dagan|January 22, 2020

It’s not easy letting go of Segasec, a cybersecurity startup acquired by Mimecast after only two and a half years of existence. I’m thrilled for the founders, Elad and Gad, but for me it’s mixed feeli...

The Forabilis Six Pack: What We Learned and Taught in 2019

Roni Dagan|January 08, 2020

2019 was quite a year at Forabilis. We loved it. We have amazing clients that we did some pretty nice stuff for. We’ve grown together, and as cheesy as it may sound, it’s true. The work we do is so co...

How To Market Your Startup In Germany – Part 2

Ofira Engelberg|June 29, 2018

In the first section of this blog post, we discussed the first batch of tips for preparing your marketing strategy to conquer the German market. If you missed it and you want to catch up, you can find...

How To Market Your Startup In Germany – Part 1

Ofira Engelberg|June 22, 2018

Your startup is doing well in North America – the funnel is working, the leads are coming, and it seems that your marketing and sales efforts are finally paying off. You can pat yourself on the back (...

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