״I was paying for one person but getting four- the right expert for the right moment: messaging, events, demand gen. The flexibility to get exactly what we needed, when we needed it, was a big part of our ability to build a go-to-market very fast. And it never felt like an agency. Every person who worked with us was the expert.״
| Company | Seemore Data |
| Industry | Data Infrastructure |
| Challenge | A new company with no name, no story, and no market presence needed to launch. |
| What changed | Forabilis built the brand, the name, the positioning, and the full launch motion from scratch. |
| Impact | Company named, website live, sales assets ready, and three major conference launches in three months. Forabilis stayed on for a year and a half to help build the internal team. |
Seemore Data had a clear product insight and a founding team that understood the problem deeply. What it didn’t have was a name, a brand, a way to talk about itself, or any presence in the market. The founders were moving fast. Everything else had to keep up.
When Forabilis got involved, Seemore’s external marketing team was larger than its internal one. That’s not unusual at this stage, but it meant the pace had to be high and the decisions had to count.
The first task was the name.
Naming a company in a crowded space is harder than it sounds. Data infrastructure is full of brands that invest heavily to be seen, to lead, to signal intelligence and scale. Standing out means more than a good-looking logo.
The name Seemore Data came out of a creative sprint, and it worked because it crystallised the product’s actual value. See more. Save more. Do more. Three words that map directly to what the platform delivers: visibility, cost reduction, and operational leverage. The tagline wasn’t decorative. It was functional.
The brand followed the same logic. In a category where everyone is trying to look serious and technical, Seemore made a different call. The mascot became a pig. Not arbitrary: a piggy bank, a direct visual metaphor for data cost optimisation. When CEO Ariel Utnik traded his polo for a pig costume at Snowflake Summit, it wasn’t a stunt. It was proof that the brand had landed.
The first three conferences were London, Tel Aviv, and Las Vegas, all close together, all part of the launch sequence. That kind of timeline requires everything to be ready at once: website, messaging, sales assets, event presence, outreach sequences, and a team that can actually run the plays.
Forabilis built the full stack. Product demos, sales enablement materials, playbooks, social content, nurture flows, and the web assets. All of it shaped around a consistent story the market could understand and the sales team could use.
Forabilis stayed on for a year and a half. The goal, from early on, was to build something that didn’t depend on Forabilis staying. That meant working alongside the founding team to establish the marketing function, bring in the right VP of Marketing at the right moment, and hand off a brand and a system that could carry its own weight.
When Michal Moran Roche joined as VP Marketing, she took what had been built and sharpened it further. Snowflake Summit became the brand’s biggest statement yet.
That’s what a good handoff looks like.
Early-stage companies often need the full market infrastructure before product traction can scale. If you’re building something real and need a team that can move at that speed, let’s talk.
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