Introducing Real Stories from Behind the Scenes of Revenue Growth
Go-to-market strategy is how companies reach customers and generate revenue—but most get it fundamentally wrong. They confuse marketing campaigns with comprehensive GTM execution, focus on the wrong metrics, or misalign their sales and marketing efforts entirely.
A SaaS company increased qualified leads by 340% with one simple messaging change. An enterprise software provider cracked a new market and added $50M in ARR within 18 months. A B2B services firm transformed from competing on price to commanding premium rates.
These aren’t hypothetical case studies. They’re real stories from The Bold Guy, a new Substack from our CEO Natan Chosnek that goes behind the scenes of go-to-market successes and failures.
What Makes The Bold Guy Different
Most business content gives you frameworks and theory. The Bold Guy gives you what actually happened—the messy reality of companies figuring out how to grow.
Real Stories from Real Companies
The Startup That Dropped the Sexy Story
Everyone loved their product demos. Prospects nodded enthusiastically. They called the technology “innovative” and “game-changing.”
But nobody was buying.
The startup had a compelling vision and cutting-edge tech. Their pitch was polished, their story exciting. On paper, everything worked. Then they made one counterintuitive decision that changed everything.
Discover what shifted their sales momentum in The Bold Guy: “The startup that started winning by dropping the sexy story”
Moving Upmarket When Success Stops Being Enough
The company was winning with consistent six-figure deals, happy customers, and predictable revenue. But the board wanted more—they wanted seven-figure enterprise deals, the kind that transform growth trajectories.
Moving upmarket seemed straightforward: same great product, just bigger customers. Instead, everything broke. Sales cycles stretched endlessly, their proven messaging fell completely flat, and the buying committees operated in ways they’d never encountered before.
The breakthrough came when they discovered what enterprise customers actually care about, and it wasn’t what they expected.
See how they cracked the enterprise code in The Bold Guy: “Transforming sales from six-figure to seven-figure deals: the upmarket pivot”
Stories from Companies at Every Stage
The Bold Guy doesn’t just cover startups. The most interesting go-to-market challenges happen across company stages:
- Early-stage companies figuring out product-market fit and finding their first scalable acquisition channels.
- Growth-stage companies optimizing what works while expanding into adjacent markets or launching new products.
- Established enterprises innovating within existing markets or successfully competing against more agile competitors.
Each stage has different challenges, different resources, and different definitions of success. The Bold Guy explores all of them.
Go-to-Market Beyond Marketing Campaigns
Most people think go-to-market strategy is about marketing campaigns and lead generation. The companies featured in The Bold Guy know better. True go-to-market strategy includes:
- Market positioning that differentiates against all alternatives (not just competitors)
- Customer journey design that guides prospects from awareness to advocacy
- Sales and marketing alignment that turns leads into revenue efficiently
- Pricing and packaging that maximizes both adoption and profitability
- Channel strategy that reaches customers where and how they want to buy
Common Go-to-Market Strategy Mistakes (That The Bold Guy Stories Reveal)
After working with hundreds of companies on their go-to-market strategies, we see the same patterns repeat. The Bold Guy stories demonstrate how real companies recognized and solved these challenges:
Mistake 1: Leading with Product Features Instead of Customer Problems
Companies get excited about what their product does instead of focusing on the problems customers actually need solved. As revealed in “The startup that started winning by dropping the sexy story,” prospects often care more about boring, immediate problems than innovative capabilities.
Mistake 2: Targeting Everyone (Which Means Reaching No One)
Broad go-to-market strategies dilute messaging and waste resources. The most successful GTM approaches start with a narrow, well-defined target market and expand systematically based on what works.
Mistake 3: Misreading What Customers Actually Value
Companies assume they understand their customers’ priorities without validating those assumptions. The Bold Guy story “Transforming sales from six-figure to seven-figure deals” shows how C-level buyers value completely different things than mid-level buyers—and how costly that misunderstanding can be.
Mistake 4: Separating Marketing and Sales Instead of Aligning Them
Go-to-market success requires tight coordination between marketing and sales. When these teams operate independently with different goals and metrics, companies generate activity without revenue.
Mistake 5: Copying Competitors’ GTM Strategies
What works for one company won’t necessarily work for another, even in the same market. Effective go-to-market strategy considers your unique positioning, resources, and customer relationships—not just what competitors are doing.
The Bold Guy reveals how companies identified these patterns in their own execution and made the strategic shifts that unlocked growth.
Why The Bold Guy Reveals What Case Studies Hide
Every company faces go-to-market challenges, but the underlying patterns repeat: positioning confusion that makes prospects unsure why they should care, channel strategies that waste resources on audiences who don’t buy, messaging that generates activity but not revenue, and disconnects between what marketing promises and what sales can actually deliver.
The Bold Guy shows how real companies navigate these challenges—not the sanitized, success-only version you see in polished case studies, but the complete story including what didn’t work and why.
What The Bold Guy Delivers
Each story in The Bold Guy follows real companies through their go-to-market challenges, including the industry context, what they tried first, where they got stuck, and what finally worked. The stories end with practical founder takeaways you can apply to your own situation.
These aren’t polished success stories—they’re honest accounts of companies figuring out what resonates with their market, often after their initial approach failed.
The Forabilis Approach to Go-to-Market
At Forabilis, we help companies develop and execute go-to-market strategies that actually work. The stories in The Bold Guy come from our direct experience working with companies across industries and growth stages.
Our integrated approach includes:
- Strategic foundation: Market research, competitive positioning, and customer development
- Execution excellence: Marketing program development, sales enablement, and performance optimization
- Organizational alignment: Cross-functional coordination and scalable systems
We don’t just create marketing campaigns. We help companies think strategically about how they reach customers, differentiate in the market, and build sustainable competitive advantages.
Get the Stories First
The Bold Guy launches with stories that will change how you think about go-to-market strategy. From the startup that discovered their real competition wasn’t other products but spreadsheets and manual processes, to the enterprise company that successfully launched a new product by treating it like a startup within the larger organization.
Subscribe to The Bold Guy for behind-the-scenes stories and actionable insights.
Explore how Forabilis can help with your own go-to-market challenges.