Initial go-to-market and product definition


Discovery Process, Marketing Execution: Marketing strategy, investors’ materials, positioning, branding, content development.


Upsolver founders, 8200 veterans, had a great technology at hand – but no product. The goal was to define a market and a product, and establish the foundations of a company.

Forabilis solution:

A 10-week Discovery Process defined a product geared at the ad-tech market – and Upsolver was born. A successful seed fund raising round was completed, where Forabilis helped develop the investors’ materials. A year later, Forabilis is now moving from business strategy to focus on marketing strategy and own all marketing execution activities.


Upsolver today is a well-funded startup developing a game-changing product for the ad-tech industry.