SAP Labs Israel


Expose offering and change perception


Discovery Process, Marketing Execution: Marketing strategy, content marketing, channels development


Expose SAP Labs Israel’s offering to the startup ecosystem while establishing new channels and new activities with the ecosystem, resulting in new growth engines.

Forabilis solution:

A 6-week Discovery Process that included evaluation of previous years’ activities helped establish a benchmark, goals, and a plan for the upcoming year. Forabilis works with SAP Labs Israel to execute the plan, which includes many channels – an accelerator partnership, internal innovation programs, conferences, social media, and more.


Within less than a year, SAP Labs Israel successfully increased its presence in the ecosystem, gaining exposure through highly focused, new programs and marketing activities.