SAP Labs Israel

 

Expose offering and change perception

Category:

Discovery Process, Marketing Execution: Marketing strategy, content marketing, channels development

Goal:

Expose SAP Labs Israel’s offering to the startup ecosystem while establishing new channels and new activities with the ecosystem, resulting in new growth engines.

Forabilis solution:

A 6-week Discovery Process that included evaluation of previous years’ activities helped establish a benchmark, goals, and a plan for the upcoming year. Forabilis works with SAP Labs Israel to execute the plan, which includes many channels – an accelerator partnership, internal innovation programs, conferences, social media, and more.

Results:

Within less than a year, SAP Labs Israel successfully increased its presence in the ecosystem, gaining exposure through highly focused, new programs and marketing activities.