Product-Market Fit: The Validation Stage

This is a summary of a presentation from a talk Natan and I gave to startups at a Grant Thornton event last week.

This presentation focuses on the crucial point in every startup’s journey where the goal is to validate product-market fit. This is an essential part of every start-up’s Go-To-Market strategy, and without completing this process a startup cannot scale. Product-market fit is defined as a point in a start-up life when there’s a product that is at least sell-able, and ideally a “must have” for its market.