Product-Market Fit: The validation stage

This presentation is from a talk Natan and I gave to start-ups at a Grant Thornton event last week.

This presentation focuses on the crucial point in every start-up’s journey where the goal is to validate product-market fit. This is an essential part of every start-up’s Go-To-Market strategy, and without completing this process a start-up cannot scale. Product-market fit is defined as a point in a start-up life when there’s a product that is at least sell-able, and ideally a “must have” for its market.