ManofIT

 

Product positioning and marketing execution

 

Category:

Discovery process, marketing execution: Creative development, content marketing, online marketing campaign, sales enablement tools

Goal:

Define strategy and execute upon it – how to position ManofIT as a business consulting firm helping organizations successfully implement sales enablement systems and tools. First validation point was a major conference.

Forabilis solution:

Utilizing a visual creative concept of “Untangle”, ManofIT created a “tip of the day” campaign, showcasing knowledge and expertise, starting prior to the event, driving traffic through social channels, mainly LinkedIn. During the event, attendees and those who signed up, were invited to the booth for personal demos. A post event email campaign and lead follow-ups completed the event experience and moved the leads up the sales funnel.

Result:

Hundreds of new leads and dozens of sales opportunities.