Infolio

 

Product validation and go-to-market

Category:

Discovery Process, Marketing Execution: Channels development, content marketing, conference planning, online marketing

Goal:

Validating a productivity app while taking the new product, named Infolio, to Dreamforce, one of the biggest tech conferences in the world.

Forabilis solution:

After completing a Discovery Process in which we defined a product/market positioning and a measurable validation process, we developed a detailed pre, during and post marketing plan for Dreamforce, which we took part in executing.

Results:

Hundreds of qualified leads and a good conference buzz led to first app activations within target audience, resulting in product feedback and validation.