Upsolver

 

Initial go-to-market and product definition

Category:

Discovery Process, Marketing Execution: Marketing strategy, investors’ materials, positioning, branding, content development.

Goal:

Upsolver founders, 8200 veterans, had a great technology at hand – but no product. The goal was to define a market and a product, and establish the foundations of a company.

Forabilis solution:

A 10-week Discovery Process defined a product geared at the ad-tech market – and Upsolver was born. A successful seed fund raising round was completed, where Forabilis helped develop the investors’ materials. A year later, Forabilis is now moving from business strategy to focus on marketing strategy and own all marketing execution activities.

Results:

Upsolver today is a well-funded startup developing a game-changing product for the ad-tech industry.

SAP Labs Israel

 

Expose offering and change perception

Category:

Discovery Process, Marketing Execution: Marketing strategy, content marketing, channels development

Goal:

Expose SAP Labs Israel’s offering to the startup ecosystem while establishing new channels and new activities with the ecosystem, resulting in new growth engines.

Forabilis solution:

A 6-week Discovery Process that included evaluation of previous years’ activities helped establish a benchmark, goals, and a plan for the upcoming year. Forabilis works with SAP Labs Israel to execute the plan, which includes many channels – an accelerator partnership, internal innovation programs, conferences, social media, and more.

Results:

Within less than a year, SAP Labs Israel successfully increased its presence in the ecosystem, gaining exposure through highly focused, new programs and marketing activities.

Verix

 

In-store retail solution go-to-market

Category:

Discovery Process, business and sales development

Goal:

Verix, a provider of business intelligence solutions, was looking to define a new product and to enter new markets.

Forabilis solution:

A Discovery Process led to defining a product within the retail industry. A go-to-market plan was developed next in order to validate the product within the market. The validation is ongoing.

Results:

A new direction and a new market opened up for Verix.

Infolio

 

Product validation and go-to-market

Category:

Discovery Process, Marketing Execution: Channels development, content marketing, conference planning, online marketing

Goal:

Validating a productivity app while taking the new product, named Infolio, to Dreamforce, one of the biggest tech conferences in the world.

Forabilis solution:

After completing a Discovery Process in which we defined a product/market positioning and a measurable validation process, we developed a detailed pre, during and post marketing plan for Dreamforce, which we took part in executing.

Results:

Hundreds of qualified leads and a good conference buzz led to first app activations within target audience, resulting in product feedback and validation.

ManofIT

 

Product positioning and marketing execution

 

Category:

Discovery process, marketing execution: Creative development, content marketing, online marketing campaign, sales enablement tools

Goal:

Define strategy and execute upon it – how to position ManofIT as a business consulting firm helping organizations successfully implement sales enablement systems and tools. First validation point was a major conference.

Forabilis solution:

Utilizing a visual creative concept of “Untangle”, ManofIT created a “tip of the day” campaign, showcasing knowledge and expertise, starting prior to the event, driving traffic through social channels, mainly LinkedIn. During the event, attendees and those who signed up, were invited to the booth for personal demos. A post event email campaign and lead follow-ups completed the event experience and moved the leads up the sales funnel.

Result:

Hundreds of new leads and dozens of sales opportunities.